History of perfume

In ancient times, modern types of alcoholic and hydroalcoholic fragrances were not yet used, the most common formula for perfuming one’s body was “balm”, intended initially as an oily solution (the most common vegetable oil in the area). inside which were added odorous substances obtained from resins, woods and flowers, mainly.

In addition to it, a widely used solution was that of solid preparations to be burned or worn in necklaces, jewels or simply to be kept in pockets and pockets to perfume the body and clothing.

Already 5000 years ago the Egyptian priests created one of these solid formulas, the “Ciphi”, to be burned in honor of the Gods (from the Greek “perfume” as “pro smoking tribuere, to pay homage by means of smoke). Ciphi was a mixture of berries, fruits, resins, wine and honey that could also be used to fight asthma and respiratory problems in general.

First Galen, then Andromaco, finally Gallo, on the basis of Ciphi’s original recipe they created the ciphoide, similar to it but containing different quantities or with additional additions that allowed to exploit the effluvium for other therapeutic purposes; For example, Discoride used Rose’s pulp in his compositions.

In the Middle Ages the art of distillation was discovered by the Arab people, at that time the Muslims were more avant-garde than our slice of the West. In Europe, in fact, in that period the use of perfumes declined, it is believed because of the Catholic Church which considered the practice of sprinkling the body with perfumed mixtures to be carnal and voluptuous.

From the sixteenth century onwards, the ancient art of perfumery began its extension in Europe until it consolidated in the eighteenth century when the trade routes of the two hemispheres were definitively opened. Scented spheres were used, fumigation with resins, fragrant fruits (such as quinces), and mixtures of flowers and leaves that anticipated modern potpourri, and obviously distillates, as handed down by Arab-Islamic cultures: it is precisely from Italy that The art of perfumes takes on a modern connotation, in the Renaissance Caterina de ‘Medici brought “Renato the Florentine”, her personal perfumer, with her to France. It is said that his laboratory was connected to the royal apartments via a secret underpass, so that his formulas were not stolen on the street; it is thanks to him, in fact,

In 1963, the barber Giovanni Paolo Feminis prepared the first cologne in the world and starting from 1700, in the Grasse region in France and Calabria and Sicily, the first large cultivations of aromatic plants were installed to meet the needs of the perfume industry , and still today France and Italy remain the world leaders of this splendid art.

Why choose a perfume carefully

The perfume connects us with the world, it is an aura of connection between us and the others, it is therefore important to choose the right combination of aromatic notes, so that what others perceive of us at first glance is exactly what we want to communicate. We human beings in fact, like all animals, rely heavily on olfactory sensations to frame our surroundings, we are almost “obsessed” with our and others’ odor because we know that with it we are able to transmit and capture precise signals .

The attraction they feel towards us, or that we feel towards others, the languor at feeling the scent of hot food, the discomfort or anguish that causes us the sterile smell of a hospital or clinic , are all sensations that arise from the perception of a specific olfactory message. This message is connected to all the senses and, in turn, to every memory related to them: the visual, tactile, auditory and gustatory ones. In fact, when we receive this chemical impulse we remember images, we relive emotions, sensations and situations. Whether it is the scent of the environment in which we live, or whether it is our person, the smell that represents us must be able to immediately evoke pleasant emotions.

In the environment we will try to recreate a pleasant atmosphere, that represents us, that is harmonious and that knows how to tell something about our life, on our person we will adopt a perfume that honors our qualities and maybe gives an additional touch to our personality. Thanks to the different aromatic combinations that nature offers us, we can be able to give off different energies. For example, if we want to radiate amiability, we will be represented by fruity aromas that stimulate the visceral centers, which recall a naive childhood, if instead we want to instil a sense of authority and power we will opt for woody and smoky aromas that recall the undergrowth, the environments vast and strong like shrub forests.

To equip ourselves with a mysterious aura we will instead opt for incense and oriental fragrances that refer to mystical ceremonies and ancient temples, as well as to evoke lightheartedness we will prefer floral arrangements that recall colorful spring landscapes or citrus fruits that “taste” of sun, energy vital, shining harmony, etc …

The perfume we wear is like the dress we choose in the morning, we must therefore be attentive to what we communicate through the smell we give off, as well as prefer an effluvium that is also beneficial for ourselves, our body and our mind, and with the art of natural perfumes we are the ones who choose how to do it.